Bezala grew by 30% in 2025 compared to the previous year, both in revenue and number of users. Growth is expected to continue this year, bringing new needs — particularly around improving onboarding. With these needs in mind, we made a new hire at the start of the year.
Everything starts with onboarding
When switching to a new software, onboarding is the moment that shapes the customer experience far into the future. First impressions form quickly and are difficult to correct after the fact.
In recent years, Bezala’s onboarding team has had no shortage of work. With accelerating growth, the team recognised the need for someone who could both contribute to day-to-day onboardings and bring a broader perspective to developing the entire onboarding process.
Janni Saarinen, who joined the team in January as Onboarding Manager, brings both. Before Bezala, she led the financial management business unit at an internationally operating consultancy firm, where she was responsible for software onboardings and customer training in Finland and across the Nordics. At Bezala, she takes full ownership of the onboarding process.
As Bezala grows, the process must scale accordingly: customers sometimes need to get up and running quickly, and smaller customers should be able to complete onboarding independently. The improvements will benefit both Bezala’s own onboarding team and our reseller partners.
“With a clear and repeatable process, we can reduce bottlenecks in sales and make the process more straightforward and meaningful from the customer’s perspective,” says Janni.
“In onboarding, we start by making sure the customer understands what is happening, where it is happening, and why. When communication works, you can get surprisingly far with that alone.” Pictured: Janni Saarinen.
Janni has wasted no time getting her hands dirty. She has already completed several smaller onboardings and is involved in a larger project bringing Bezala to a public sector organisation with thousands of employees.
Outside of work, Janni’s days revolve around family life — kept busy by a dog and a toddler. Safe to say there is no shortage of things to do.
Welcome to the team, Janni!
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